PRIVACY NOTICE

Your data should have a clear purpose.

Last updated: 7 September 2026

This notice describes the public MatchAttire website during its UK pilot preparation. It will be expanded before customer accounts, durable Style DNA personalisation or production analytics are activated.

Who we are

Value: Ikechukwu Onyekachukwu Dibie operates the MatchAttire website and is preparing an AI-assisted fashion discovery service. Privacy enquiries can be sent to hello@matchattire.com.

Information you choose to provide

If you email us, we receive the information contained in your message and the contact details you use. We use that information to respond to the enquiry and, where appropriate, manage a prospective business relationship.

Technical information

Our hosting and security providers may process ordinary technical information required to deliver and protect the website, such as IP address, request information, timestamps and security logs. We do not use this notice to imply optional marketing consent.

Future personalisation

MatchAttire is designed so optional long-term Style DNA learning is consent-gated, explainable and reversible. Necessary service processing, analytics, marketing and Style DNA are treated as separate purposes rather than bundled together.

Sharing

We may use service providers needed to host, secure and operate the website. We do not sell personal information. Retailer handoff and affiliate attribution will be explained before those production features are activated publicly.

Retention and rights

We retain enquiry information only as long as reasonably needed for the purpose it was provided and any legitimate record-keeping requirements. Depending on applicable law, you may have rights over your personal information, including access, correction or deletion.

Changes

We will update this notice as MatchAttire moves from pilot preparation into public customer operation.